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Our Podcast
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AuraFlow Podcast: PR & Media in the Digital Age
Welcome to the AuraFlow Podcast! In an ever-evolving digital landscape, the relationship between Public Relations (PR) and media is more dynamic and crucial than ever before. Join us as we dive deep into the fascinating world of communication, exploring whether PR and media are clashing or collaborating in the current digital age.
Our inaugural episode, “Clash or Collaboration: PR and Media in the Digital Age,” hosted by Bhawna Kapoor, features insightful discussions with industry experts Ashish Dubey (former anchor and producer) and Saira Aslam (founder of Core Communications).
/ Episode Highlights /
In this episode, we explore key topics including:
- The Evolution of Media and PR: Discover how the roles and dynamics between PR and media have transformed with the rise of digital platforms and artificial intelligence.
- Navigating Fake News and Building Trust: We delve into the challenges of fake news and the declining trust in traditional media, with a focus on how 63% of Indian news consumers are concerned about identifying genuine news.
- The Evolving Role of PR Professionals: Learn about the increasing responsibility of PR professionals in shaping the initial message and cutting through the "noise" to create meaningful impact.
- The Future of PR and Media: We conclude with forward-looking insights on what the future holds for the relationship between PR and media – will it be one of conflict, coexistence, or co-creation? We also offer valuable advice for aspiring professionals in both fields.
- Ethical Considerations in Storytelling: We emphasize the importance of truthful storytelling and the delicate ethical line between narrative spinning and factual reporting.
- Blurring Boundaries: Is the line between media and PR becoming increasingly blurred? We examine this question in the context of content overload and changing consumption patterns.
- The Influence of Social Media Creators: Discuss the rise of influencers and social media creators and their significant impact on traditional media consumption and PR pitching activities.
- AI and Digital Disruption: Explore the profound impact of AI, data analytics, and algorithm-based virality on storytelling, and discuss the potential for AI to influence or even replace human roles in media, including concerns about deepfakes and financial fraud.